Branding Foundations Sprint
Your brand foundation in 2 weeks
Perfect for new clients starting their brand journey. Begin with our Foundation Workshop to align on goals and strategy, then we'll deliver a complete brand identity system including logo, typography, colors, and comprehensive guidelines.
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What's Included
Foundation Workshop (3 hours)
Essential kickoff workshop for all new client engagements. Establishes strategic groundwork, aligns on goals, and sets direction for the sprint—whether brand or product focused.
Typography Scale + Wordmark Logo
Essential branding foundation for startups and new products. Perfect for companies just getting started.
Brand Style Guide
Comprehensive brand identity system for consistent brand application. Requires existing logo.
Package Breakdown
| Deliverable | Qty | Hours | Value |
|---|---|---|---|
| Foundation Workshop (3 hours) | 1 | 3.0h | $600 |
| Typography Scale + Wordmark Logo | 1 | 8.0h | $1,200 |
| Brand Style Guide | 1 | 10.0h | $1,500 |
| Package Total | 21.0h | $3,300 |
Our uphill → downhill playbook
Every package follows the identical cadence: Week 1 we climb the hill to explore options and pick a direction. Week 2 we run down the hill to build, review, and deliver. Here's what that looks like day to day.
Week 1 · Uphill (explore + decide)
We run the Google-inspired workshop on Monday, diverge Tuesday through Thursday morning, then lock the winning direction by Decision Day so everyone knows what we're building.
Day 1 · Monday
🤝Client input requiredKickoff workshop
A 3-hour Brand/Product workshop to capture goals, guardrails, audiences, and success metrics so the sprint starts with shared context.
Day 2 · Tuesday
🔕Studio heads downResearch + divergence
Studio audits what exists, pulls references, and shares notes in your portal. No live touchpoints so we can stay heads down—just drop async comments if something needs a tweak.
Day 3 · Wednesday
💬Optional sync shareWork-in-progress share
We send Looms/Figma links showing explorations. You react in-line so we can keep exploring the strongest angles, with an optional live sync if you want to talk it through.
Day 4 · Thursday
🤝Client input requiredDecision Day
Live review of 2–3 viable paths. We debate tradeoffs together and commit to one confident direction + success criteria.
Day 5 · Friday
💬Optional sync shareExecution plan
Studio documents the downhill build plan, lists deliverables, files, and dependencies, and (if you want) we hop on a quick sync to walk through the final direction we landed on.
Week 2 · Downhill (build + deliver)
With the direction locked, we spend the second week converging, building, and stress-testing so the sprint ships on Day 10.
Day 6 · Monday
🔕Studio heads downTranslate plan → build tasks
We align deliverables with the chosen direction, confirm any new inputs, then stay heads down translating the plan into execution tasks.
Day 7 · Tuesday
💬Optional sync shareDeep build day
Heads-down execution across design, copy, systems, or product. Expect async updates inside the sprint portal, plus an optional sync share if you want another peek.
Day 8 · Wednesday
🤝Client input requiredWork-in-progress review
Live or Loom review so you can annotate, request tweaks, and make sure we're on track before polish days.
Day 9 · Thursday
🔕Studio heads downPolish + stress test
We apply feedback, QA flows, prep exports/source files, and rehearse demos internally—no meetings so the studio can focus on polish.
Day 10 · Friday
💬Optional sync shareDelivery + handoff
Final deliverables, Loom walkthrough, optional live demo, and next-sprint recommendations all drop at once.
Only four live moments across two weeks
Kickoff Monday, Decision Day Thursday, Work-in-Progress Wednesday, and final delivery on Day 10. Everything else happens async inside your sprint portal so you can focus on running the business.
What happens after you purchase?
5 simple steps to activate your sprint
Review Draft Sprint Deliverables
Check scope, prices, and timeline match your needs.
Confirm Deliverables with Studio
Approve the draft sprint or request an optional 15-min discovery call.
Choose Your Kickoff Monday
Select your preferred start date from available Mondays.
Sign Sprint Agreement
Auto-generated with your deliverables, pricing, and schedule.
Pay 50% Deposit
Secure your sprint slot (Stripe link provided).
✅ Once complete → Your Sprint Is Locked In
Kickoff starts on your scheduled Monday.
Week 1 Alignment Guarantee
We believe the most important part of any sprint is nailing the direction before execution. If at the end of Week 1 you feel we haven't aligned on a clear, confident solution direction — for any reason — you may choose to end the sprint.
This ensures you never feel "locked in" to a direction that isn't working — and it gives us strong incentives to nail Week 1 alignment.
Feel free to pick up where we left off by booking another sprint in the future with more insights or revised direction.
Ready to start your sprint?
Tell us about your project and we'll get you set up with this package.
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