One process powers Foundations + Extend & Iterate
Every sprint we run—whether it's your first Brand/Product Foundation or a follow-on Extend & Iterate sprint—follows the exact same cadence: Monday kickoff, Week 1 up the hill, Week 2 down the hill, handoff on Friday.
Foundations give us the shared source of truth. After that, you can keep stacking 2-week sprints using the identical playbook so there's never a question about how we work together.
How it works
Four simple moves that never change
Select or draft sprint → schedule kickoff → pay 50%
Decide whether you need a Brand/Product Foundation Sprint (required for new clients) or an Extend & Iterate sprint (available once your foundation is complete). Head to Foundation Packages or the Deliverables Library to compare options, submit your request with preferred kickoff Mondays, and we'll confirm availability. Once the agreement is signed and the 50% deposit is paid, your 2-week sprint slot is locked.
Need help choosing? Book a quick sprint-planning call and we'll point you in the right direction.
Step 1 checklist:
- Pick Brand/Product Foundations or Extend & Iterate sprint
- Request your kickoff Monday + share context
- Sign digital agreement + pay 50% deposit via Stripe
- Receive onboarding checklist, file uploads, and calendar invites
Week 1: Kickoff Monday + up the hill (5 days)
Monday starts with a 3-hour Google-inspired workshop. The rest of the week is divergence + alignment—exploring options, sharing WIP, and locking one solution on Decision Day Thursday.
Week 1 cadence
- • Day 1 (Monday): Kickoff workshop (Brand/Product)
- • Day 2–3: Studio explores and shares WIP
- • Day 4 (Thursday): Decision Day — options presented, solution selected
- • Day 5 (Friday): Execution plan locked for Week 2
Week 2: Down the hill — execution & delivery
Week 2 is convergence + build. We implement the chosen direction, run a Work-in-Progress Wednesday session for live feedback, and deliver everything on Friday—no re-scoping, just execution.
Week 2 cadence
- • Day 6 (Monday): Align execution plan to deliverables
- • Day 7 (Tuesday): Studio heads down building
- • Day 8 (Wednesday): Work-in-Progress review, live feedback
- • Day 9 (Thursday): Refinement + polish
- • Day 10 (Friday): Final delivery, Loom walkthrough, optional live demo
Test deliverables → book the next sprint when needed
Week 2 Friday — sprint complete. You receive final deliverables with source files, a Loom walkthrough, and an optional live demo. Test with customers, gather feedback, then pick new deliverables and schedule another Extend & Iterate sprint whenever you need more momentum.
What you leave with:
- Final deliverables + source files + exports
- Loom walkthrough and optional live review
- Decision log, workshop notes, execution plan
- Client portal access for downloads anytime
When you're ready for more:
- Test deliverables with users or your team
- Pick new deliverables from the library
- Book another 2-week sprint (same kickoff → Decision Day → WIP Wednesday → delivery cadence)
Extend & Iterate sprints on demand
Once your Foundation Sprint is done, you can request additional 2-week sprints any time. We reference your original workshop artifacts, run a 1-hour Mini Foundation sync, then build the deliverables you choose from our library.
Menu-based deliverables
Pick what fits
Browse the Deliverables Library, mix Brand + Product work, and right-size a sprint using hours, price, and complexity details.
Mini Foundation kickoff
Alignment Workshop Kickoff
We run a focused 1-hour alignment workshop to realign on goals, confirm deliverables, and plug new insights into your existing strategy doc—no full workshop required.
Same 2-week arc
Uphill → Downhill cadence
Diverge Week 1, converge Week 2, ship on Friday. Pause as long as you need between sprints and pick back up when ready.
Ready for your next sprint? Submit a follow-on intake →
These sprints are available only after completing a Brand or Product Foundation Sprint.
Why early-stage founders love this
Fast & Predictable
Pick your deliverables, book your kickoff Monday, and you're done in 2 weeks. 10 working days, fixed timeline, no delays.
Fixed Scope & Price
Menu-based deliverables with clear scope. You know exactly what you're getting and what it costs—no estimates, no surprises.
Low Effort for You
One kickoff workshop, async collaboration with regular check-ins. No daily standups, no Slack babysitting. Check your portal when convenient.
Example packages
Pulled straight from our sprint packages table—start with one of these or browse every foundation option and customize from there. browse every foundation option.
Branding Foundations Sprint
Perfect for new clients starting their brand journey. Begin with our Foundation Workshop to align on goals and strategy, then we'll deliver a complete brand identity system including logo, typography, colors, and comprehensive guidelines.
Product Foundations Sprint
Perfect for new clients launching a product or feature. Start with our Foundation Workshop to validate direction and priorities, then we'll build a high-converting landing page and interactive prototype to test with users.
Ready to design your foundation?
Pick your Brand or Product Foundation Sprint, explore available deliverables, and plan your next Extend & Iterate sprint when you need it.
Questions? Email us at hello@sprintbuilder.com