Sprint Packages
All Packages (8)
Core User, Journey & Competitive Positioning
Know exactly who you're building for — and where you fit.
Who your core user is, what they're carrying, and what they're looking for. The story of where your product enters their life and the relief it delivers. A competitive landscape map showing what else exists in your market and where you fit.
Brand Foundations
Color, typography, wordmark, logo, and style guide.
Color, typography, wordmark, and logo — the full brand kit built to work across digital and print. Delivered as a Figma file with a style guide ready to hand off to any designer or developer who touches the brand after this.
Prototype Sprint
Web app, landing page, or iOS app at prototype fidelity.
A working interactive prototype built in Next.js / Tailwind or Figma — enough to validate direction, test with users, or present to stakeholders before committing to a full build.
UI Build
High-fidelity branded UI, tokens, and engineering handoff.
A production-ready Figma file with a complete component library, token architecture, style guide, and symbols — built to hand directly to an engineering team and start building from.
Strategy Expansion
Go deeper on users, positioning, or competitive landscape
Deeper user research, additional personas, refined positioning, or a second competitive pass. Builds directly on the Core User, Journey & Competitive Positioning sprint
Brand Expansion
Go deeper on logo, iconography, or visual system
Logo exploration, iconography, motion identity, extended collateral, or a deeper type system. Builds directly on the Brand Foundations sprint.
Prototype Expansion
Go deeper on flows, interactions, or a second direction
Additional flows, edge cases, interaction states, or a second prototype direction. Builds directly on the Prototype Sprint.
UI Expansion
Go deeper on components, tokens, or platform variants.
Additional components, extended token system, additional screen states, or platform variants. Builds directly on the UI Build sprint.