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Basic Information

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Deliverables

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13 items
Brand Position Summary
Complexity: 0.6 pts

Defines the brand’s market position, tone, core values, and personality slider findings

Color Palette
Complexity: 1.0 pts

Gives you a flexible, accessible color system that reflects your personality and works across web and brand.

Deck Design and Assets
Complexity: 2.4 pts

A polished, ready-to-share deck

Deck Strategy & Content
Complexity: 1.8 pts

The story behind your pitch

Dynamic Wireframe Prototype
Complexity: 3.2 pts

A dynamic wireframe prototype representing your core product experience (5–10 screens), designed to make key user flows tangible, testable, and easy to discuss before visual design or development.

Icon Logo
Complexity: 1.4 pts

A compact mark for flexible brand use

Image Direction
Complexity: 1.2 pts

Establishes the look and feel of your brand through curated references or AI-powered visuals.

Landing Page Content & Strategy
Complexity: 1.8 pts

A focused plan for a high-impact landing page

Merch, Marketing, Promotionals
Complexity: 1.2 pts

Branded concepts for promotional use

Primitive Logo Kit
Complexity: 1.4 pts

Clean, scalable identity with spacing, min size, background treatments

Style Tiles
Complexity: 1.2 pts

Shows how everything works together β€” type, color, logo, and imagery β€” in a mini visual system.

Typography System
Complexity: 1.4 pts

Sets up your type system so everything looks consistent across product, pitch, and site.

UI Design Hi Fidelity
Complexity: 3.5 pts

Hybrid of Figma and one-off front end sites of 1-3 screens

Selected

3 items
Core User Definition
Complexity: 0.4 pts Β· Points set on deliverable
User Journey Narrative
Complexity: 1.6 pts Β· Points set on deliverable
Competitive Landscape Matrix
Complexity: 0.6 pts Β· Points set on deliverable
Flat package price:
Total Complexity: 2.6
Total Price: $12,000
Formula: flat package fee (deliverable complexity/rate do not change total)

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