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Basic Information

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Deliverables

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12 items
Brand Position Summary
Complexity: 0.6 pts

Defines the brand’s market position, tone, core values, and personality slider findings

Competitive Landscape Matrix
Complexity: 0.6 pts

A clear map of what else exists in your market, how it's positioned, and where you fit.

Core User Definition
Complexity: 0.4 pts

Who they are, what they're carrying, and what motivates them to look for something better.

Deck Design and Assets
Complexity: 2.4 pts

A polished, ready-to-share deck

Deck Strategy & Content
Complexity: 1.8 pts

The story behind your pitch

Dynamic Wireframe Prototype
Complexity: 3.2 pts

A dynamic wireframe prototype representing your core product experience (5–10 screens), designed to make key user flows tangible, testable, and easy to discuss before visual design or development.

Icon Logo
Complexity: 1.4 pts

A compact mark for flexible brand use

Landing Page Content & Strategy
Complexity: 1.8 pts

A focused plan for a high-impact landing page

Merch, Marketing, Promotionals
Complexity: 1.2 pts

Branded concepts for promotional use

Style Tiles
Complexity: 1.2 pts

Shows how everything works together β€” type, color, logo, and imagery β€” in a mini visual system.

UI Design Hi Fidelity
Complexity: 3.5 pts

Hybrid of Figma and one-off front end sites of 1-3 screens

User Journey Narrative
Complexity: 1.6 pts

The story of where your product enters your user's life β€” the moment of need, the experience, the relief.

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4 items
Color Palette
Complexity: 1.0 pts Β· Points set on deliverable
Typography System
Complexity: 1.4 pts Β· Points set on deliverable
Primitive Logo Kit
Complexity: 1.4 pts Β· Points set on deliverable
Image Direction
Complexity: 1.2 pts Β· Points set on deliverable
Flat package price:
Total Complexity: 5.0
Total Price: $15,000
Formula: flat package fee (deliverable complexity/rate do not change total)

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