Brand Foundations
Color, typography, wordmark, logo, and style guide.
Color, typography, wordmark, and logo — the full brand kit built to work across digital and print. Delivered as a Figma file with a style guide ready to hand off to any designer or developer who touches the brand after this.
You'll be asked to sign in to create your sprint
What's Included
Color Palette
Gives you a flexible, accessible color system that reflects your personality and works across web and brand.
Typography System
Sets up your type system so everything looks consistent across product, pitch, and site.
Primitive Logo Kit
Clean, scalable identity with spacing, min size, background treatments
Image Direction
Establishes the look and feel of your brand through curated references or AI-powered visuals.
Package Breakdown
| Deliverable | Qty | Hours | Value |
|---|---|---|---|
| Color Palette | 1 | 10.0h | Included |
| Typography System | 1 | 14.0h | Included |
| Primitive Logo Kit | 1 | 14.0h | Included |
| Image Direction | 1 | 12.0h | Included |
| Base fee | – | – | $0 |
| Package Total | 50.0h | $15,000 |
Our uphill → downhill playbook
Every package follows the identical cadence: Week 1 is Uphill—explore options and pick a direction. Week 2 is Downhill—build, review, and deliver. Here's what that looks like day to day.
Week 1 · Uphill — Explore & Decide
Reduce uncertainty, explore multiple paths, and commit to one clear direction.
Day 1 · Monday
🤝Client input requiredKickoff workshop
3-hour brand/product workshop to align on goals, constraints, audience, and success metrics. Frame: Aligned.
Day 2 · Tuesday
🔕Studio heads downResearch + divergence
Studio audits existing materials, gathers references, and explores broadly. Async only so we stay heads down. Frame: Curious.
Day 3 · Wednesday
💬Optional sync shareWork-in-progress share
Explorations shared via Loom/Figma with 'ingredient'/'solution' buckets—categories with grouped variations. React inline to steer which buckets we'll carry into Ingredient Review. Optional live sync if helpful. Frame: Excited.
Day 4 · Thursday
🤝Client input requiredIngredient review
Review grouped solutions and categorized ingredients together. Decide which to keep, refine, discard, or combine—shaping the raw materials into a clear direction. Frame: Decisive.
Day 5 · Friday
💬Async outline sharedDirection locked
Studio compiles Day 4 feedback into one clear direction and shares an async outline. You see the solution shape and think: 'Yes, this solves it.' Frame: Clear.
Week 2 · Downhill — Build & Deliver
Execute quickly with focus, polish, and confidence.
Day 6 · Monday
💬Optional syncDirection check + build kickoff
Quick sync to review the locked direction, answer last questions, and confirm we're all aligned before going downhill. No directional changes after today—just confident execution. Frame: Focused.
Day 7 · Tuesday
💬Optional sync shareDeep build day
Heads-down execution across design/copy/systems/product. Mostly async updates; optional sync share. Frame: Inspired.
Day 8 · Wednesday
🤝Client input requiredWork-in-progress review
Live or Loom review to see it all coming together—early testing, validate progress, and request tweaks before polish. Not complete yet, but the shape is clear. Frame: Confident.
Day 9 · Thursday
🔕Studio heads downPolish + stress test
QA, refinement, exports, and internal demo rehearsals. No meetings so we can polish. Frame: Meticulous.
Day 10 · Friday
💬Optional sync shareDelivery + handoff
Final deliverables, Loom walkthrough, optional live demo, and next-sprint recommendations. Frame: Satisfied.
Only four live moments across two weeks
Kickoff Monday, Ingredient Review Thursday, Work-in-Progress Wednesday, and final delivery on Day 10. Everything else happens async inside your sprint portal so you can focus on running the business.
What happens after you purchase?
5 simple steps to activate your sprint
Review Draft Sprint Deliverables
Check scope, prices, and timeline match your needs.
Confirm Deliverables with Studio
Approve the draft sprint or request an optional 15-min discovery call.
Choose Your Kickoff Monday
Select your preferred start date from available Mondays.
Sign Sprint Agreement
Auto-generated with your deliverables, pricing, and schedule.
Pay 50% Deposit
Secure your sprint slot (Stripe link provided).
✅ Once complete → Your Sprint Is Locked In
Kickoff starts on your scheduled Monday.
Week 1 Alignment Guarantee
We believe the most important part of any sprint is nailing the direction before execution. If at the end of Week 1 you feel we haven't aligned on a clear, confident solution direction — for any reason — you may choose to end the sprint.
This ensures you never feel "locked in" to a direction that isn't working — and it gives us strong incentives to nail Week 1 alignment.
Feel free to pick up where we left off by booking another sprint in the future with more insights or revised direction.
Ready to start your sprint?
Tell us about your project and we'll get you set up with this package.
You'll be asked to sign in to create your sprint