Branding
Competitive Landscape Matrix
A clear map of what else exists in your market, how it's positioned, and where you fit.
Light0.6points
Scope & Format
What's Included
- ✓A visual matrix of direct and adjacent products in your market — how each is positioned, what job it does for the user, where the gaps are, and where your product sits or could sit. Not a feature comparison. A positioning map.
Delivery Format
PDF (1 page)
Complexity
0.6 pts
Quick add-on deliverable
Category
Branding